A large portion of my work in the adidas US SPORTS BU is dedicated to baseball and softball product. The following designs are the commercial “Hype” portion of the past few seasons.
Hype is driven by consumer research and the culture of baseball and softball. Adidas Dugout continues to challenge the normal and push for creativity, fun and expression in a relatively traditional sport.
I am currently the lead on Hype; all Stories, Colors, Materials and Graphics were created by me with the help of our amazing developers and team.