A large portion of my work in the adidas US SPORTS BU is dedicated to baseball and softball product. The following designs are the commercial “Hype” portion of the past few seasons.
Hype is driven by consumer research and the culture of baseball and softball. Adidas Dugout continues to challenge the normal and push for creativity, fun and expression in a relatively traditional sport.
I am currently the lead on Hype; all Stories, Colors, Materials and Graphics were created by me with the help of our amazing developers and team.
This is side project I have been working on between seasons of my professional work. With extremely small quantities of each design, I am not intending to make a profit. The small brand mainly serves as way to have freedom and explore other interests in apparel and graphics.
BRAND STATEMENT:
Launching in 2017, Heather Supply is not here to capture any cultural spirit or sensibility. It is here simply for art, design and ideas to find a home on one blank canvas; the heather grey t-shirt. The objective is to embolden creativity and collaboration, unobstructed.
Here is a selection of my other work at adidas.
These are all more “Graphic” driven projects in categories like Basketball, Running, US Football and some fun work-related side projects.
